Stop winging
your launches

PMM Kit is a CLI-first operating system that gives Product Marketing the structure, speed, and rigor it's always deserved. Powered by AI. Versioned in Git. Built for PMMs who want to operate at an elite level.

uv tool install pmm-kit --from git+https://github.com/adroual/pmm-kit.git copy

Open source · MIT license · Works with Claude Code, Codex & Gemini CLI

Get started on GitHub

claude code

pmm init "Tap to Pay Launch" --ai claude
✓ Project scaffolded · Git initialized · Commands ready
 
/pmm.execute
Running guided workflow...
 
✓ CommDoc — positioning, messaging, strategy
✓ GTM Plan — channels, plays, metrics
✓ Narrative — story arc, hooks, soundbites
✓ Sales Enablement — battlecards, objection handling
→ 5 production-ready docs in under 20 minutes

The problem

Engineers have specs, repos, and CI/CD.
PMMs have... Google Docs?

Scattered docs across 4 tools

One project folder. Every deliverable lives together, versioned in Git.

Starting from a blank page every time

Structured templates. Proven frameworks baked into every command.

Inconsistent quality across launches

Repeatable process. Same rigor, same structure, every single time.

Weeks to produce a full launch package

AI-accelerated. From research to sales enablement in one session.

What you ship

One project. Every deliverable your launch needs.

/pmm.commdoc

Launch CommDoc

Your single source of truth — positioning, messaging, audience, competitive differentiation, and GTM strategy in one comprehensive document.

/pmm.gtm

GTM Plan

Channel strategy, activation plays, timeline, and success metrics — ready to align with Sales, Product, and Leadership.

/pmm.narrative

Narrative Playbook

The story your launch tells — story arc, messaging hooks, soundbites, and talk tracks that resonate with your audience.

/pmm.sales-playbook

Sales Battlecard

Pitches, objection handling, competitive talk tracks — everything your sales team needs to win deals on day one.

+ 9 more

Research, enablement, changelog, retrospective...

13 slash commands covering the full lifecycle from discovery to post-launch analysis.

How it works

Two minutes to your first project

Install and init

One command installs PMM Kit. One command scaffolds your project — templates, slash commands, Git repo, everything. The wizard even opens your AI assistant automatically.

pmm init "My Launch" --ai claude

Set your strategy

Define your brand voice, market context, and strategic priorities. This constitution becomes the DNA of every document PMM Kit generates.

/pmm.constitution

Execute

The guided orchestrator walks you through each phase — Discovery, Foundation, GTM, Enablement, Launch. You ship launch-ready docs, not rough drafts.

/pmm.execute

MCP

Publish where your team already works

Your launch docs are only useful if the team can find them. PMM Kit connects to your Notion workspace through MCP — so your deliverables land directly in the databases where your team collaborates.

No copy-pasting. No broken links. Your CommDoc, GTM plan, and narrative live inside Notion, always in sync with your project.

📋 Product Marketing

Document	Type	Status
📱Tap to Pay — CommDoc	Positioning	Synced
🚀Tap to Pay — GTM Plan	Strategy	Synced
📖Tap to Pay — Narrative	Messaging	Synced
⚔️Tap to Pay — Battlecard	Enablement	New
📊Tap to Pay — Success Report	Retrospective	Draft

Change propagation

Change once,
update everywhere

Pricing changes 48 hours before launch. A feature gets renamed. Positioning shifts after a last-minute exec review. You know what happens next — hours spent hunting through 6 documents to update every mention.

Not anymore. Edit your source document, run /pmm.propagate, and every deliverable in your project updates instantly.

You edit

📱 CommDoc

€29/month → €19/month
Tap to Pay Pro → Tap to Pay

/pmm.propagate

Every doc updates

🚀 GTM Plan Updated

📖 Narrative Updated

⚔️ Battlecard Updated

🎓 Sales Enablement Updated

📋 Changelog Updated

Why it works

Built on how the best teams ship

Spec-driven

Every document follows a proven PMM framework. No more blank pages, no more reinventing the wheel on every launch.

AI-native

Slash commands work with Claude Code, Codex, and Gemini CLI — whichever AI assistant you already use.

Git-versioned

Full history of every decision and iteration. Diff your positioning between v1 and v3. Branch a launch strategy. Roll back.

Composable

Bundle multiple feature launches into narrative projects. Link repos, sync content, and ship a unified story across products.

Stop wingingyour launches

Engineers have specs, repos, and CI/CD.PMMs have... Google Docs?